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In addition to specific Public Affairs Guidance that might be issued on a subject, there are a number of sources you can turn to for reference. Your public affairs team often can glean additional context and key messaging from senior leader statements, quotes appearing in daily news coverage, or policy publications.

We can provide you and your Public Affairs Office with lesson plans, presentations, regulations or even an open forum to discuss a communication objective or plan with external resources. Call or e-mail us for additional information or to provide feedback on this guide: DSN 493-8518, Commercial (334) 953-8518, Communicate@us.af.mil.

Remember to approach any interview with a defined communication objective. After you've identified your objective, gathered information and resources, or when an idea comes to you on the spot, jot them down.

Seek opportunities to communicate so you can plan and then maintain your communication effectiveness.
U.S. Air Force photo by
Staff Sgt. Nathan Allen
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